https://www.rgstephenson.com/blog daily 0.75 2023-03-16 https://www.rgstephenson.com/blog/what-is-a-target-audience monthly 0.5 2023-03-10 https://images.squarespace-cdn.com/content/v1/63ce9230b194b66dd74aa1ea/1676466807090-PUZ93PE80A5A7ZVXH8S6/unsplash-image-3XEgKKBinCk.jpg Blog - What is a Target Audience and Why Does it Matter? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.rgstephenson.com/blog/five-reasons-not-to-ignore-your-target-audience monthly 0.5 2023-02-21 https://images.squarespace-cdn.com/content/v1/63ce9230b194b66dd74aa1ea/ac8bfe70-6a25-487a-8fd6-976aebdeaf2b/5+reasons+not+to+ignore+audience.jpg Blog - 5 Reasons You Can’t Ignore Your Target Audience - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63ce9230b194b66dd74aa1ea/b91a1566-afc4-42be-af5f-aa486fa804ae/Screen+Shot+2023-02-15+at+4.03.36+PM.png Blog - 5 Reasons You Can’t Ignore Your Target Audience - 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Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63ce9230b194b66dd74aa1ea/b3c62cd8-a784-4a1d-ada9-1f950fe3db63/Paint+bird+rezied.png Services - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.rgstephenson.com/contact daily 0.75 2023-03-02 https://images.squarespace-cdn.com/content/v1/63ce9230b194b66dd74aa1ea/29fc286c-0b3a-4dec-ab6e-40e4c7b14b13/I%27m+listening.png https://www.rgstephenson.com/portfolio-home daily 0.75 2023-02-16 https://images.squarespace-cdn.com/content/v1/63ce9230b194b66dd74aa1ea/f2f73940-e79f-457b-ba8e-5bc55f8c646e/copywriting+portfolio+home.png Portfolio Landing Page - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63ce9230b194b66dd74aa1ea/957edd61-6763-4ed6-abc1-ac4adb0ccbe4/content+writing+portfolio+home.png Portfolio Landing Page - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.rgstephenson.com/unitystatement daily 0.75 2024-04-30 https://www.rgstephenson.com/whes daily 0.75 2024-05-22 https://images.squarespace-cdn.com/content/v1/63ce9230b194b66dd74aa1ea/962e62c0-41fd-4c20-b72b-f8dd0024d70e/Learn++page+banner+%282%29.png https://images.squarespace-cdn.com/content/v1/63ce9230b194b66dd74aa1ea/eb5babbb-2d5d-42b1-9cef-58686e4f478e/Asia+category+IMAGE+300+X169.jpg https://images.squarespace-cdn.com/content/v1/63ce9230b194b66dd74aa1ea/b52d604a-61da-40a9-a678-663e303153b7/45015379494_ed46c08399_o.jpg https://images.squarespace-cdn.com/content/v1/63ce9230b194b66dd74aa1ea/d2b5c055-d17b-4981-b683-bda2c77eacd7/Global+Hunger+Feature+Image+%281%29.jpg https://www.rgstephenson.com/copyportfolio daily 0.75 2024-01-24 https://images.squarespace-cdn.com/content/v1/63ce9230b194b66dd74aa1ea/ad1234bc-a5d4-4997-9e58-78baa5180be2/water+color+bird+pointing+right.png https://www.rgstephenson.com/copyportfolio/campaigns monthly 0.5 2023-02-12 https://images.squarespace-cdn.com/content/v1/63ce9230b194b66dd74aa1ea/ad93f27f-8225-4542-85b0-9cd6cfef6a28/57442705_10156559599335432_7442042335182979072_n.jpg https://images.squarespace-cdn.com/content/v1/63ce9230b194b66dd74aa1ea/34f47deb-06b4-4d6e-b734-963dc8329e70/Screen+Shot+2023-02-12+at+2.34.31+PM.jpg Copywriting - Campaigns - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63ce9230b194b66dd74aa1ea/a7f52079-5379-4ae3-aab5-92e92b9256a7/Tanuja+and+Violet_crop.png Copywriting - Campaigns - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63ce9230b194b66dd74aa1ea/66c8becc-1714-469c-9b05-866e7b88b1b9/certificate+Screen+Shot+2019-05-02+at+8.37.21+AM.png Copywriting - Campaigns - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63ce9230b194b66dd74aa1ea/d61652e0-a34c-4b25-9a6a-b296f3ace039/Screen+Shot+2023-02-12+at+2.22.27+PM.png Copywriting - Campaigns - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63ce9230b194b66dd74aa1ea/4ba38297-8d0b-4c10-962e-f0cf7690d21c/Screen+Shot+2019-08-21+at+3.01.39+PM.png Copywriting - Campaigns - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63ce9230b194b66dd74aa1ea/453045dc-accf-4cfd-90aa-a157da355aac/Screen+Shot+2019-08-15+at+7.52.09+PM.png Copywriting - Campaigns - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63ce9230b194b66dd74aa1ea/b11b4927-15eb-4bfa-b61b-3158a9c7dad0/Bird+paint+daubs.png https://www.rgstephenson.com/copyportfolio/newsletter monthly 0.5 2023-02-12 https://images.squarespace-cdn.com/content/v1/63ce9230b194b66dd74aa1ea/dda51f16-ac6a-4621-a601-ebdeec4e5ecc/Screen+Shot+2023-02-02+at+11.09.54.jpg Copywriting - Newsletter - Wellness News: Back to School Edition CLIENT Blu Haven Wellness center specializes in trauma, depression, and child therapy. CHALLENGE Create a monthly newsletter for current clients of the practice. SOLUTION I designed a formula that would likely appeal to clients: a feature story and a blog post, announcements, and advice. I designed the layout and visuals around the copy. https://images.squarespace-cdn.com/content/v1/63ce9230b194b66dd74aa1ea/b11b4927-15eb-4bfa-b61b-3158a9c7dad0/Bird+paint+daubs.png https://images.squarespace-cdn.com/content/v1/63ce9230b194b66dd74aa1ea/b11b4927-15eb-4bfa-b61b-3158a9c7dad0/Bird+paint+daubs.png https://www.rgstephenson.com/copyportfolio/engagement monthly 0.5 2023-02-12 https://images.squarespace-cdn.com/content/v1/63ce9230b194b66dd74aa1ea/583434bf-64a2-4d91-8f13-521d53912ecd/Screen+Shot+2023-02-02+at+15.36.15.jpg Copywriting - Quiz - Earth Day Quiz CLIENT Bread for the World is a faith-based nonprofit. They equip their members to advocate on policy and programs that end hunger. I was on staff as a senior manager for digital campaigns at the time of writing the quiz. CHALLENGE Create content to include in an email optimized for engagement. The organization was transitioning the e-crm. This would be the first email sent to our most engaged audience to establish a profile. Limited funding meant using tools available. SOLUTION I created a quiz with Engaging Networks (new e-crm). I used key talking points from our organization. Then, I wrote a short email for an engaged audience segment. https://images.squarespace-cdn.com/content/v1/63ce9230b194b66dd74aa1ea/b11b4927-15eb-4bfa-b61b-3158a9c7dad0/Bird+paint+daubs.png https://images.squarespace-cdn.com/content/v1/63ce9230b194b66dd74aa1ea/b11b4927-15eb-4bfa-b61b-3158a9c7dad0/Bird+paint+daubs.png https://www.rgstephenson.com/copyportfolio/ads monthly 0.5 2023-02-12 https://images.squarespace-cdn.com/content/v1/63ce9230b194b66dd74aa1ea/eaf0f372-3385-4909-8bb0-2b7ea59a3073/ISN+Networking+Session+Ad+%281080+x+1920+px%29+%281%29.png Copywriting - Ads - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63ce9230b194b66dd74aa1ea/f7947223-e02a-4b05-abc2-a1e4de93a8c9/Copy+of+WG+Prays+FB.png Copywriting - Ads - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63ce9230b194b66dd74aa1ea/cac529ef-595f-4799-aa7b-0fa2d6696c41/Screen+Shot+2023-02-07+at+09.01.28.png Copywriting - Ads - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63ce9230b194b66dd74aa1ea/01abf867-1077-47ea-a426-5786a5dd1947/Screen+Shot+2023-02-07+at+09.01.59.png Copywriting - Ads - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63ce9230b194b66dd74aa1ea/51dedabf-7612-4ed9-a69e-01ed40323426/Screen+Shot+2016-12-22+at+3.32.23+PM.png Copywriting - Ads - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63ce9230b194b66dd74aa1ea/b11b4927-15eb-4bfa-b61b-3158a9c7dad0/Bird+paint+daubs.png https://images.squarespace-cdn.com/content/v1/63ce9230b194b66dd74aa1ea/b11b4927-15eb-4bfa-b61b-3158a9c7dad0/Bird+paint+daubs.png https://www.rgstephenson.com/copyportfolio/email monthly 0.5 2023-02-12 https://images.squarespace-cdn.com/content/v1/63ce9230b194b66dd74aa1ea/de34c7d4-c9d7-4652-bf1f-7ec7f564ba40/Screen+Shot+2023-02-11+at+1.51.12+AM.png Copywriting - Email - Fundraising Series CLIENT Bread for the World is a faith-based nonprofit. They equip their members to advocate on policy and programs that end hunger. When I wrote these emails, I was on staff as a senior manager for digital campaigns and managed the organization’s email program. CHALLENGE Write 4 emails with two variations (sustainer and upgrade) with 4 audience segments. Created the graphics for the email series and digital ads. SOLUTION I wrote each email in the voice of the signer, being very familiar with each speaker. I personalized the message by using "you" in addressing accomplishments. I used story and impact as outlined in the creative brief. I used bold to highlight key points and accommodate skimming. In addition to linking key phrases to a donation page, I also included a prominent CTA button. https://images.squarespace-cdn.com/content/v1/63ce9230b194b66dd74aa1ea/c0511cc9-3228-481b-aba3-59bf9e10d711/Screen+Shot+2023-01-31+at+12.57.16.png Copywriting - Email - Nutrition Therapy Promotion CLIENT Blu Haven Wellness center specializes in trauma, depression, and child therapy. CHALLENGE Introduce nutrition therapy to current clients with a two-part email series. Explain the benefits and encourage the recipient to schedule a discovery call. SOLUTION I start with a clear definition of nutrition therapy in email one. I outlined the benefits with current clients (target audience) in mind. The second email was in the voice of the therapist to create a personal invitation. I highlighted key information and bullets to accommodate skimming. I used a prominent button to make the call to action clear. https://images.squarespace-cdn.com/content/v1/63ce9230b194b66dd74aa1ea/403c6fa1-a936-4133-8ef6-dca379fe5781/Screen+Shot+2023-02-02+at+09.47.07.jpg Copywriting - Email - Advocacy on Child Nutrition CLIENT Bread for the World is a faith-based nonprofit. They equip their members to advocate on policy and programs that end hunger. When I wrote these emails, I was on staff as a senior manager for digital campaigns and managed the organization’s email program. CHALLENGE Increase advocacy on child nutrition. SOLUTION I used "Act Now" in the subject line because testing showed it would garner the highest open rate. Highlighting and bolding key test accommodates skimming. To create an emotional pull and put a face on hunger, I used story in one of the emails. https://images.squarespace-cdn.com/content/v1/63ce9230b194b66dd74aa1ea/b11b4927-15eb-4bfa-b61b-3158a9c7dad0/Bird+paint+daubs.png https://images.squarespace-cdn.com/content/v1/63ce9230b194b66dd74aa1ea/b11b4927-15eb-4bfa-b61b-3158a9c7dad0/Bird+paint+daubs.png https://www.rgstephenson.com/copyportfolio/website monthly 0.5 2023-02-12 https://images.squarespace-cdn.com/content/v1/63ce9230b194b66dd74aa1ea/089aa710-a877-48e7-8bc7-b7140c7ae336/WHES+About+old+and+new.png Copywriting - Website - About Page CLIENT World Hunger Education Service (WHES) is a nonprofit dedicated to ending hunger through knowledge. CHALLENGE The WHES website and copy required an update. The About Page contained outdated information and did not effectively convey how users could benefit from the website. The challenge was to refresh the copy while preserving the website's current style. Additionally, due to the absence of a block editor, I needed to customize the HTML code for the layout SOLUTION I began by revising the mission statement, making it more user-friendly and easily scannable. The original mission statement can now be found in the footer of every page. I designed custom icons that seamlessly matched the existing ones on the site, ensuring visual consistency. Additionally, I optimized photos by providing them with alt text and creating SEO-friendly file names. Additionally, I created a dedicated section that explained how different audience segments could derive value from the website. I relocated leadership information to its own dedicated page while providing a brief origin story to help readers appreciate the organization's rich history. This included getting copyright permissions for the photo. Finally, I updated meta descriptions and keywords to improve search engine optimization https://images.squarespace-cdn.com/content/v1/63ce9230b194b66dd74aa1ea/6a17befb-d5a9-4ac4-a238-1611b32ac322/Screen+Shot+2023-02-02+at+12.09.13.jpg Copywriting - Website - Activist Corner CLIENT Bread for the World is a faith-based nonprofit. They equip their members to advocate on policy and programs that end hunger. I was on staff as a senior manager for digital campaigns and frequently wrote for the website, including this this page from 2016 until 2022. CHALLENGE Bread’s website was written to introduce Bread to the World to potential members. I was tasked to write a page specifically for the needs of active members. SOLUTION After interviewing stakeholders, I set up 4 key sections: current actions, campaign announcements, story, and an advocacy tool kit (list of relevant resources. I used headlines and subheads, and bolding key phrases to accommodate skimming. I updated the page either monthly or when updates were available. https://images.squarespace-cdn.com/content/v1/63ce9230b194b66dd74aa1ea/b11b4927-15eb-4bfa-b61b-3158a9c7dad0/Bird+paint+daubs.png https://images.squarespace-cdn.com/content/v1/63ce9230b194b66dd74aa1ea/b11b4927-15eb-4bfa-b61b-3158a9c7dad0/Bird+paint+daubs.png https://www.rgstephenson.com/copyportfolio/print monthly 0.5 2023-02-12 https://images.squarespace-cdn.com/content/v1/63ce9230b194b66dd74aa1ea/0ef72146-4ab3-462e-9770-5aaca7d1f408/Screen+Shot+2023-02-04+at+11.19.00.jpg Copywriting - Print - FUNDRAISING SERIES CLIENT Bread for the World is a faith-based nonprofit. They equip their members to advocate on policy and programs that end hunger. Cross-departmental project team Copywriters: Robin Stephenson and Larry Holler | Editor: Jennifer Gonzalez Graphics: Doug Puller CHALLENGE Create an evergreen guide for Bread’s signature campaign, the Offering of Letters. SOLUTION After determining content sections, we split up the writing. I used headlines and subhead to break up information into digestible hunks. I used clear language and included steps when appropriate. https://images.squarespace-cdn.com/content/v1/63ce9230b194b66dd74aa1ea/6662295e-c3e2-475e-b185-ebb2bfa31e98/flyer.jpg Copywriting - Print - ADVOCACY FLYER CLIENT Bread for the World is a faith-based nonprofit. They equip their members to advocate on policy and programs that end hunger. I was on staff at the time of producing this flyer. CHALLENGE Create a flyer requested by the organizing department. Explain what Bread does and why. Include a QR code an advocacy action SOLUTION I used simple, clear language and a basic question formula to explain who Bread was, what they did, and why. I personalized the communication by using "you." This encouraged the reader to see themselves as part of the movement. https://images.squarespace-cdn.com/content/v1/63ce9230b194b66dd74aa1ea/b11b4927-15eb-4bfa-b61b-3158a9c7dad0/Bird+paint+daubs.png https://images.squarespace-cdn.com/content/v1/63ce9230b194b66dd74aa1ea/b11b4927-15eb-4bfa-b61b-3158a9c7dad0/Bird+paint+daubs.png https://www.rgstephenson.com/copyportfolio/social monthly 0.5 2023-02-12 https://images.squarespace-cdn.com/content/v1/63ce9230b194b66dd74aa1ea/7b04fd90-ed7d-4ee7-beac-0a1467869851/tax+credit+campaign+socialn.png Copywriting - Social Media - A Day of Action CLIENT Bread for the World is a faith-based nonprofit. They equip their members to advocate on policy and programs that end hunger. I was on staff as a senior manager for digital campaigns. I managed the organization's social media channels. CHALLENGE Create a social media kit on child hunger for activists. Include graphics and sample posts for different platforms. Use key campaign messages, including equity and hunger. SOLUTION I met with key stakeholders to determine key objectives. I used the most surprising facts from campaign talking points for the graphics. I highlighted disparities in BIPOC communities. https://images.squarespace-cdn.com/content/v1/63ce9230b194b66dd74aa1ea/b11b4927-15eb-4bfa-b61b-3158a9c7dad0/Bird+paint+daubs.png https://images.squarespace-cdn.com/content/v1/63ce9230b194b66dd74aa1ea/b11b4927-15eb-4bfa-b61b-3158a9c7dad0/Bird+paint+daubs.png https://www.rgstephenson.com/contentportfolio daily 0.75 2023-02-27 https://images.squarespace-cdn.com/content/v1/63ce9230b194b66dd74aa1ea/ab6f1f35-b610-40fe-96ed-a5441a871d22/pointing+bird+left+revised.png https://www.rgstephenson.com/contentportfolio/therapy monthly 0.5 2023-02-12 https://images.squarespace-cdn.com/content/v1/63ce9230b194b66dd74aa1ea/9e43bd11-76de-40f1-85c5-5553066df599/Screen+Shot+2023-02-08+at+12.12.47+PM.jpg Content Writing - Therapy Blogs - Does Grief Ever End? CLIENT Blu Haven Wellness Center is a mental health therapy practice in Maryland. I write a monthly blog post for their website. CHALLENGE In addition to utilizing SEO fundamentals,, Blu Haven’s owner asked me to also include personal stories when possible. SOLUTION I had just finished walking the Camino in Spain so focussed on the grief that motivated my journey. I wrote to an audience, like myself, who had experienced grief. I used an essay style with and short “lessons” about death sandwiched in between the my personal story. https://images.squarespace-cdn.com/content/v1/63ce9230b194b66dd74aa1ea/206e94ff-b6f1-45f1-87b0-b0da0a2c5706/Screen+Shot+2023-02-12+at+6.32.31+PM.jpg Content Writing - Therapy Blogs - Help Your Teen Develop Heathy Social Media Habits CLIENT Turning Point Mental Center offers psychotherapy services in Florida. CHALLENGE Write a blog post using SEO fundamentals on social media and teens matching the brand and voice of the center. SOLUTION Using a question and answer format utilized on the blog, I used subheads for short sections to make the content skimmable. I also outlined a short list of behaviors that would encourage better mental health for teens active on social media. https://images.squarespace-cdn.com/content/v1/63ce9230b194b66dd74aa1ea/b11b4927-15eb-4bfa-b61b-3158a9c7dad0/Bird+paint+daubs.png https://images.squarespace-cdn.com/content/v1/63ce9230b194b66dd74aa1ea/b11b4927-15eb-4bfa-b61b-3158a9c7dad0/Bird+paint+daubs.png https://www.rgstephenson.com/contentportfolio/impact monthly 0.5 2023-02-12 https://images.squarespace-cdn.com/content/v1/63ce9230b194b66dd74aa1ea/29bad4f7-2e00-4c9b-ab59-8b8f557dbd3a/Screen+Shot+2023-02-12+at+5.48.52+PM.png Content Writing - Impact Stories - Nonprofit Storytelling CLIENT Bread for the World is a faith-based nonprofit. They equip their members to advocate on policy and programs that end hunger. I was on staff as a senior manager for digital campaigns when I wrote these stories. CHALLENGE Write two stories for the 2021 Annual Report and show the impact of Bread for the World’s advocacy efforts. The audience consists of donors and members. No travel budget. SOLUTION For Escaping Malnutrition, USAID provided field reports from a nutrition program in Tanzania. I used internal quotes to flesh out the story. For Engaging the Next Generation of Activists, our organizing department identified leader activists. The person I chose to interview was younger. One organizational goal was to recruit more young members that year. Download the report or read the stories below. https://images.squarespace-cdn.com/content/v1/63ce9230b194b66dd74aa1ea/fdc182ae-a822-41c1-babd-bb1601ff0f93/Screen+Shot+2023-02-08+at+12.41.49+PM.jpg Content Writing - Impact Stories - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63ce9230b194b66dd74aa1ea/871b4bbb-6337-4e25-af76-870c084b8dea/Screen+Shot+2023-02-08+at+12.44.34+PM.jpg Content Writing - Impact Stories - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63ce9230b194b66dd74aa1ea/b11b4927-15eb-4bfa-b61b-3158a9c7dad0/Bird+paint+daubs.png https://images.squarespace-cdn.com/content/v1/63ce9230b194b66dd74aa1ea/b11b4927-15eb-4bfa-b61b-3158a9c7dad0/Bird+paint+daubs.png https://www.rgstephenson.com/contentportfolio/multimedia monthly 0.5 2023-02-12 https://images.squarespace-cdn.com/content/v1/63ce9230b194b66dd74aa1ea/b11b4927-15eb-4bfa-b61b-3158a9c7dad0/Bird+paint+daubs.png https://images.squarespace-cdn.com/content/v1/63ce9230b194b66dd74aa1ea/b11b4927-15eb-4bfa-b61b-3158a9c7dad0/Bird+paint+daubs.png https://www.rgstephenson.com/contentportfolio/profiles monthly 0.5 2023-02-12 https://images.squarespace-cdn.com/content/v1/63ce9230b194b66dd74aa1ea/a83f1840-f38f-44a4-8f68-8686234a140f/Screen+Shot+2023-02-12+at+7.14.39+PM.jpg Content Writing - Member Profiles - Spotlight on Bread Member Peter England CLIENT Bread for the World is a faith-based advocacy nonprofit. They equip their members to advocate for programs and policies that can end hunger. I was on staff as a senior manager for digital campaigns CHALLENGE Highlight a Bread for the World member in a blog post. SOLUTION Based on an organizers suggestion, I interviewed Peter England. https://images.squarespace-cdn.com/content/v1/63ce9230b194b66dd74aa1ea/41255e1c-0332-4b2c-83f7-ea46943187f5/Screen+Shot+2023-02-12+at+7.04.59+PM.jpg Content Writing - Member Profiles - Spotlight on Bread Member Steve Panther CLIENT Bread for the World is a faith-based advocacy nonprofit. They equip their members to advocate for programs and policies that can end hunger. I was on staff as a senior manager for digital campaigns CHALLENGE Highlight a Bread for the World member in a blog post. SOLUTION I reached out to Steve Panther after an organizer on staff suggested I interview him. I interviewed him over zoom. https://images.squarespace-cdn.com/content/v1/63ce9230b194b66dd74aa1ea/b11b4927-15eb-4bfa-b61b-3158a9c7dad0/Bird+paint+daubs.png https://images.squarespace-cdn.com/content/v1/63ce9230b194b66dd74aa1ea/b11b4927-15eb-4bfa-b61b-3158a9c7dad0/Bird+paint+daubs.png https://www.rgstephenson.com/contentportfolio/news monthly 0.5 2023-02-12 https://images.squarespace-cdn.com/content/v1/63ce9230b194b66dd74aa1ea/5b8801a3-99ec-4b7f-9a6a-3e936e3fd5b3/Screen+Shot+2023-02-12+at+5.32.17+PM.png Content Writing - News - William and Mary Faculty and Students Go to Tahiti CLIENT William and Mary Anthropology Department CHALLENGE Write an article about William and Mary’s contribution to an archeology colloquium on Eastern Polynesia. SOLUTION I used the recorded presentations for details. Then, I interviewed Dr. Jennifer Kahn about the importance of the conference. https://images.squarespace-cdn.com/content/v1/63ce9230b194b66dd74aa1ea/1f331729-8b50-48d7-8517-84679cacfc02/Screen+Shot+2023-02-12+at+5.15.24+PM.jpg Content Writing - News - Child Mental Health Emergency CLIENT Blu Haven Wellness center specializes in trauma, depression, and child therapy. CHALLENGE Write a lead story for the monthly newsletter. SOLUTION I themed the issue around child mental health. I leveraged a New York Times headline about a national crisis of mental health for the nation’s children. I interviewed Blu Haven's owner for her response to the news. https://images.squarespace-cdn.com/content/v1/63ce9230b194b66dd74aa1ea/55ff4dd5-09be-4d9f-9aaf-a0a95c14db18/Screen+Shot+2023-02-12+at+6.48.21+PM.jpg Content Writing - News - Oregon Delegation Visits Food Pantry CLIENT Bread for the World is a faith-based advocacy nonprofit. They equip their members advocate for policy and programs that can end hunger. CHALLENGE Write a blog post about August recess events, showing how members were communicating Congress at home. SOLUTION The Bread for the World Oregon team hosted a food pantry tour for staff who worked for U.S. members of Congress. I attended, took photos, and wrote the story up as a lead for Bread’s newsletter that month. https://images.squarespace-cdn.com/content/v1/63ce9230b194b66dd74aa1ea/b11b4927-15eb-4bfa-b61b-3158a9c7dad0/Bird+paint+daubs.png https://images.squarespace-cdn.com/content/v1/63ce9230b194b66dd74aa1ea/b11b4927-15eb-4bfa-b61b-3158a9c7dad0/Bird+paint+daubs.png https://www.rgstephenson.com/contentportfolio/feature monthly 0.5 2023-02-12 https://images.squarespace-cdn.com/content/v1/63ce9230b194b66dd74aa1ea/031b89c9-75c0-4076-8b09-04587ae45eb9/Mago.png Content Writing - Feature Story - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63ce9230b194b66dd74aa1ea/f042fdfa-3bfe-4e7b-97f0-f7a8dd3bb583/Crystal+for+portfolio.png Content Writing - Feature Story - No Longer on the Tightrope of Poverty https://images.squarespace-cdn.com/content/v1/63ce9230b194b66dd74aa1ea/b11b4927-15eb-4bfa-b61b-3158a9c7dad0/Bird+paint+daubs.png https://images.squarespace-cdn.com/content/v1/63ce9230b194b66dd74aa1ea/b11b4927-15eb-4bfa-b61b-3158a9c7dad0/Bird+paint+daubs.png